What's included.

Website design & build — $3,350

A complete practice website — twenty pages, written for you, launched on your own domain in three weeks.

Included

• 20 pages, designed, built and written for you
• 10 procedure pages of 500–800 words each — what it is, who it is for, what to expect, recovery, the cost-and-insurance reality, and FAQs. You choose which ten from your own service list, and they are named in your proposal.
• An about page covering the practice, the office and the team — up to 8 team bios with headshots, split onto their own page at no charge if the team is large
• A new-patient page: the first visit, forms, insurance accepted, and financing
• A contact page with a spam-protected form to your inbox, click-to-call, map, hours and parking
• A before & after gallery with 4 cases at launch, filterable by procedure
• A reviews page pulling your live Google rating, count and recent reviews — never typed in by hand
• A privacy policy, an accessibility statement, and one flex page of your choosing — a blog with a first post, an emergency page, or an appointment request page
• Mobile-first throughout, with a sticky click-to-call and appointment button on phones
• An accessibility pass targeting WCAG 2.1 AA — contrast, focus states, alt text, keyboard navigation and reduced motion
• A sub-second load target, measured and published on launch day
• Search and AI visibility: unique titles and descriptions on every page, structured data for the practice and for each procedure, sitemap, robots.txt and llms.txt, Google Search Console and Bing set up with sitemaps submitted, and your Google Business Profile details matched to the site
• Analytics with form-submission and call-click tracking
• One 60-minute discovery interview — and then we write all of the copy
• 2 rounds of revisions, with a five-working-day review window each
• Your domain and DNS moved with your email records captured and confirmed before anything changes
• 301 redirects from every old address that carries traffic or links
• 14 days of post-launch fixes at no charge

Not included

• Procedure pages beyond the ten
• Blog posts beyond the first one
• Logo design or a rebrand
• Photography — that is the office photo shoot
• Video — that is patient story films
• Scheduling, forms or chat software licences. We integrate the tools you already use; you keep paying your own vendor.
• A second language
• A second location
• Ongoing SEO or advertising campaigns
• Changes after post-launch day 14 — that is what the care plan is for

What you supply

• Your logo, or we work with what exists
• Before & after photographs
• Any existing photography you want kept
• Your insurance list, hours and doctor credentials
• Materials and feedback inside five working days at each step. Three weeks assumes it — if materials stall past 30 days the project pauses and re-enters the schedule.

If you want more

Rush — launch inside three weeks: add 20%.

Before & after cases added after launch: unlimited, included with the care plan.

The Cinematic Edition — from $5,700

Everything in the build, identically, plus one thing: the scroll-driven office tour.

Included

• Everything in the $3,350 website design & build, unchanged
• A scroll-driven office tour of up to 5 rooms, with its motion hero — filmed, framed and paced as one continuous walk through your practice
• Nothing else is gated behind this tier. Every feature of the standard build is in it identically; the tour is the entire difference.

Not included

• Tour rooms beyond five
• The photography the tour is built from — either the office photo shoot or its generated equivalent is required

What you supply

• Access to the practice for the shoot, ideally outside patient hours

If you want more

Office photo shoot — $775

Your real office and your real team, photographed once and yours permanently.

Included

• One visit, up to 3 hours on site
• 25 edited high-resolution images, delivered web-optimised and at full resolution
• Up to 8 individual staff headshots, counted within the 25
• Exterior and signage, reception, operatories, sterilisation, technology and team candids
• Yours outright — unlimited use, no licence fees, permanently

Not included

• Images beyond the 25
• A second visit or a second location
• Travel beyond 45 minutes of Commerce Township, which is quoted separately

What you supply

• A tidy office, and a short list of anything specific you want captured
• Staff scheduled and present for headshots

If you want more

Patient story films — from $1,550

Three patients telling the story in their own words, shot in one half-day.

Included

• One half-day on site, up to 4 hours, one visit
• Up to 3 patient stories filmed in that session
• 3 finished films of 60–90 seconds for your website
• Three vertical cuts of 20–40 seconds for Instagram, Facebook and your Google Business Profile
• Lighting and lavalier audio, interview direction from a question set written and approved in advance, and b-roll of the office and treatment areas
• Colour grade, burned-in captions, licensed music and a branded end card
• Web-optimised files and full-resolution masters — owned outright, unlimited use, permanently
• A patient stories page added to your site at no charge when the build is in the same agreement
• Films embedded so they never affect your published load time, with structured data so they can surface in search
• A first cut within 10 working days, and one round of revisions per film

Not included

• Scripted or actor-based advertisements
• Animation beyond the end card
• Aerial or drone footage
• A second visit — the three story slots are for that session and do not carry over, because a patient cancelling is the normal failure mode here
• Ongoing social posting or paid promotion

What you supply

• Patient recruitment and scheduling
• A quiet room for about 30 minutes per patient
• A signed media release from every patient — a template is supplied. No release, no film.

If you want more

Rush — delivery inside two weeks: add 20%.

Retention — the care plan — $260/month

A retainer for your website. Month to month, and the site leaves with you.

Included

• Hosting and SSL on enterprise-grade global infrastructure
• Uptime and security monitoring
• Content updates — hours, team, services
• Unlimited new before & after cases
• Your live review count and rating kept current
• A monthly performance report

Not included

• New pages, which are quoted at the add-on rates above
• A redesign

Month to month. Cancel any time and the site, the images and the domain go with you.

Hosting comes with the care plan. Decline it and the full code and assets are handed over for you to host wherever you like.